China’s New Trademark Law: What Businesses Need to Know

China has adopted a major revision of its Trademark Law, which will enter into force on 1 January 2027.

For Swiss and international companies doing business in China, the reform brings important changes to the way trademarks are registered, used, protected and enforced. It strengthens measures against bad-faith registrations and trademark hoarding, while introducing new rules on genuine trademark use, damages, fair use and the protection of well-known trademarks.

The Swiss-Chinese Chamber of Commerce – Romandie Chapter is pleased to welcome experts from Wanhuida Intellectual Property, one of China’s leading intellectual property firms, for a practical seminar in Geneva focusing on what these changes mean for international businesses.

The session will also cover recent developments under China’s Anti-Unfair Competition Law and selected landmark cases, providing practical insight into how Chinese courts and authorities are currently addressing trademark infringement, bad-faith filings, brand imitation, online competition and cross-border IP disputes.

Key topics
China’s revised Trademark Law – major changes taking effect in 2027
Stronger requirements concerning genuine trademark use
New measures against bad-faith registrations and trademark hoarding
Enhanced protection for well-known trademarks
New rules concerning fair use and nominative use
Changes to damages and enforcement strategies
Latest developments in China’s Anti-Unfair Competition Law
Practical lessons from recent Chinese trademark and IP cases
What foreign companies should review in their China trademark portfolio before 2027

Particular attention will be given to practical issues facing international businesses, including defensive trademark registrations, evidence of trademark use, brand imitation, online and cross-border infringements, and the protection of intellectual property in China.

Wanhuida Intellectual Property
Wanhuida Intellectual Property is the service mark shared by Wanhuida IP Agency and Wanhuida Law Firm. It brings together around 500 professionals dedicated exclusively to intellectual property.

Wanhuida advises Chinese and international companies on the acquisition, management and enforcement of IP rights, including trademarks, patents, copyright, geographical indications and trade secrets. Its services cover strategic advice, administrative and judicial proceedings, investigations and anti-counterfeiting enforcement.

Whether your company is already active in China or preparing to enter the Chinese market, this seminar offers a timely opportunity to understand the new legal framework, identify potential risks and review your brand and trademark strategy ahead of 2027.

Venue: Novotel Genève Centre, public transport recommended, 5 minutes’ walk from Genève-Cornavin railway station.

Prix : 60.00 CHF

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